This Blue Apron Hookup With Bob’s Burgers Is Just Too Gouda

New recipes hit menus this summer

This is so Gouda. - Credit by Blue Apron
Headshot of Cara Anderson

Blue Apron, the service best known for delivering ready to prepare meals, recently announced a partnership with 20th Century Fox property Bob’s Burgers that is almost too gouda to believe.

They will be including three burger recipes from Bob’s Burgers, the Emmy Award-winning animated series on Fox, uniquely designed by Chef Alvin Cailan of famed Los Angeles restaurant Eggslut, to its menus beginning this summer.

Two of the recipes—the “Quantum of Salsa Burger” and the “Gouda Wife Burger”—were featured on episodes of Bob’s Burgers during this past season. These recipes will be available for Blue Apron customers to create in their home kitchens during the weeks of July 23 and August 20, respectively. “The Absentee Shallot Burger,” available to Blue Apron customers the week of September 17, will be featured on the season nine premiere of Bob’s Burgers.

“We are so excited to bring the Bob’s Burgers and Blue Apron brands together with this fun, new partnership that allows the many passionate and enthusiastic Bob’s Burgers fans to directly connect with, and create, recipes featured on the show,” said Brian Gartland, vice president of global partnerships and business development, 20th Century Fox Consumer Products.

Chef Cailan previously collaborated with Bob’s Burgers with pop-up restaurants in Los Angeles and New York. This offers Cailan a chance to “to bring three of my original burger recipes to homes across the country this summer!”

Bob’s Burgers has built a highly engaged and loyal fan base over the past eight years,” said Christine Fu, head of partnerships, Blue Apron. “In collaboration with the incredibly talented Chef Alvin Cailan, we look forward to bringing the creative and whimsical recipes that are featured on Bob’s Burgers to life through the Blue Apron meal experience.”

@cara_02 Cara Anderson is a contributor to Adweek.