This Brand Treats National Ice Cream Day as Its Super Bowl

My/Mo Mochi gets joyful and wacky for the faux holiday

Gif from the My/Mo Mochi promo
A most colorful promotion for National Ice Cream Day. My/Mo Mochi

Imagine that National Ice Cream Day is your brand’s version of the Super Bowl, and you’ve relied heavily for years on high-touch activities like handing out samples to hype your product in July and beyond.

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.