This CBD-Infused Soda Is Offering to Buy $200 Worth of Therapy for Some Customers

Bimble wants to continue the vibe of Mental Health Awareness Month into a stressful June

CBD soda brand Bimble spotted an opportunity to promote its 'therapy in a bottle' messaging. Bimble

Mental Health Awareness Month may have ended a few days ago, but could there possibly be a better time to extend it?

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.