This Minimalist Ridesharing Ad Asks You to Visualize Your First Trip After Quarantine

Cabify in Argentina offers a guided meditation of sorts

The ad guides viewers through a visualization exercise. Havas Hoy

With quarantine restrictions limiting the production of new video footage, one rideshare company is tapping a new type of visual medium: its audience’s imaginations.

@patrickkulp Patrick Kulp is an emerging tech reporter at Adweek.