This Snap Filter Alerts You When You Touch Your Face, Which Is All The Time

Belgian creative agency Happiness looks to change behavior

Woman pictured with snapchat filter over her face
New filter will alert you when you touch your face–which is 23 times an hour on average. Happiness, an FCB alliance

Before the coronavirus crisis, not many people thought about how often they touched their own face–but in the fight to keep the spread of the virus under control, we’ve all become aware of how frequently we do.

Whether to facepalm, rub our eyes or rest our weary chin after a long day staring at a laptop, it turns out we’re all at it and that it’s surprisingly hard to stop.

But thanks to Belgian creative agency Happiness, you can download a new chat filter that alerts you every time you touch your face–which they reckon is, on average, 23 times an hour.

The agency has created “Facetouchers” for The International Federation of Red Cross and Red Crescent Societies (IFRC). Available via Snap Camera, it aims to raise awareness of the fact that the average person touches their face once every 2.6 minutes and to prompt behavior change.

The filter, which works on Zoom, Google Hangouts, Skype and Google Meet, will prompt you every time touch your face, with pop up messages reading: “I touched my face,” “And here,” “Oops again,” “Must. Stop. Touching.” and “Please stop me.”

“Not touching your face isn’t a novel health warning. But it’s not issued as loudly as ‘stay at home,’ ‘keep your distance’ and ‘wash your hands,’” the agency said.

CREDITS:

Agency: Happiness, an FCB alliance
Client: Melis Figanmese and Nichola Lyndsay Jones at IFRC
Account Director: Pascal Kemajou
Chief Creative Officer: Geoffrey Hantson
Executive Creative director: Katrien Bottez
Creative Content Director: Kenny Vermeulen
Concept Providers: Roxane Schneider, Pieter Claeys
Motion: Remke Faber
Digital Production: Bliss Interactive
Digital PM: Kris Van Wallendael
Head of Technology: Thomas Colliers


@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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