This Snap Filter Alerts You When You Touch Your Face, Which Is All The Time

Belgian creative agency Happiness looks to change behavior

Woman pictured with snapchat filter over her face
New filter will alert you when you touch your face–which is 23 times an hour on average. Happiness, an FCB alliance

Before the coronavirus crisis, not many people thought about how often they touched their own face–but in the fight to keep the spread of the virus under control, we’ve all become aware of how frequently we do.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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