Three Years After Disastrous Super Bowl Ad, Groupon Returns to TV

Straightforward new work leaves 'Tibet' behind

Headshot of David Griner

After running one of the most widely reviled ads in recent Super Bowl history, Groupon today launched its first TV spot since 2011. 

Created in partnership with crowdsourcing agency Victors & Spoils, the new work is quite a bit more straightforward than the faux charity ad that starred Timothy Hutton. That spot, "Tibet," was one of four in a campaign by Crispin Porter + Bogusky, but it was Hutton's smarmy dismissal of Tibetan independence that sparked the most outrage. Some even attributed Groupon's rapidly declining sales in that period to the ad's rancorous reception.

In the new ad, we see Groupon customers delighting in their great deals on blenders, sushi, yoga and flight lessons. (As a longtime Groupon subscriber, I have to say this is possibly the most accurate list of its offerings ever assembed.)

The new spot likely won't incense any angry mobs, but will it recruit a new crowd of customers? Watch it below, along with the 2011 Super Bowl spot, and decide for yourself.

Via Mashable.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
Publish date: April 3, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT