Time Warner Cable Brings NYC Subway to Charlotte

Headshot of Tim Nudd

There's something wonderful about seeing a New York City subway staircase in a completely foreign environment. Like, say, the Wells Fargo Atrium in Charlotte, N.C. It's the work of Ogilvy & Mather (with help from OgilvyAction) on behalf of Time Warner Cable—a clever way to promote Time Warner subscribers' special same-day access to movies being screened at the Tribeca Film Festival. The destination reads "Tribeca," with the actual typeface and imagery from the NYC subway. Why Charlotte? It's apparently one of TWC's biggest subscriber markets. Second photo after the jump.

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: April 29, 2011 https://dev.adweek.com/creativity/time-warner-cable-brings-nyc-subway-charlotte-131190/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT