Toilet-advertising firm hopes for flush times

How often, really, does one combine the words "wow" and "toilet"? (If you have recently, I don't want to hear about it.) Well, say hello to the WOW Toilet Tank. It's a snazzy new toilet tank that can display ads. It's not just the urinals that are having all the marketing fun anymore! The company behind the new contraption is already playing the capitalization card, even though they don't seem to have secured a client yet. Well, it's just a matter of time, I'm sure, before the accounts roll in, though I'd guess companies like Taco Bell and their ilk will probably pass. Pepto-Bismol wouldn't be a bad fit. (The P&G brand is featured in one of the mock-ups on the Web site.) But the WOW Toilet isn't even the strangest toilet-related marketing initiative this week. That dishonor goes to Draftfcb's print ad for French magazine Chronic'Art (see the full ad here), showing a zombie on the can. (The pop-culture magazine promises to reveal "everything you ever wanted to know about zombies.") Judging from that guy's expression, the last human brain he ate disagreed with him. No matter how much he flushes, it'll still smell like something died in there.

—Posted by David Gianatasio