Tom Hiddleston Shows You How to Be a Villain, Step by Step, in Jaguar’s Latest Ad

Super Bowl campaign keeps on giving

Tom Hiddleston was the best thing about Jaguar's villainous Super Bowl ad, and now, two months later, he gets to shine in his own two-and-a-half-minute online spot for the automaker.

To promote the F-Type Coupe, Hiddleston explains how to act like a villain in four steps (sound, dress, drive and plan), and why British actors are so good at it. He left out the part about upper-class British accents being associated with centuries of brutal imperialism (not to mention the Revolution to American audiences), but that's a lot to process for a car commercial. Whoever wrote this ad has also mastered the villainous expositional monologue that goes on too long.

Check out four more videos below that break down Hiddleston's four steps in ways that relate more directly to the car. David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.