This spot by BMF Sydney for Tooheys Extra Dry 5 Seeds is probably the wildest hard-cider ad you'll see this year. The category tends to prefer William Wallace epics over creation stories, but after downing a few, they probably figured, go Biblical or go home. In the spot, the Genesis story is turned upside down. Birds have beaten Eve to the apple, and they noisily rule the earth from above, as the scrubby, unevolved humans muck about below, fighting over fallen, half-eaten cores. But by the end, we realize it's all been a bad dream, as Eve—presented as a clean-scrubbed, long-haired hottie—plucks the apple from the tree of knowledge. Original sin never tasted so good. I'll have what she's having. Via Adland.
—Posted by David Gianatasio