Tree-Top Ornament Who’s Seen It All Finally Gets to See Netflix Streaming This Holiday

Deutsch/LA spot spans 34 years

Headshot of Tim Nudd

Tesco had its family-through-the-years holiday spot. Now, it's Netflix's turn.

In its first work for the brand, Deutsch/LA tells the story of the McDermott family—from the point of view of a porcelain Christmas tree topper voiced by Sopranos star Lorraine Bracco. We begin in the late '70s, as Mom brings the ornament home, where it will witness all sorts of shenanigans over the next 34 years. Holidays bring the usual family stresses for the McDermotts, but three decades later, something finally comes along that brings them all together for a quiet few hours—Netflix streaming.

The spot is nicely shot by Matt Aselton of Arts & Sciences—all the period details are fun. (Even today, the McDermotts retain a stubborn '70s vibe.) And Bracco's voice is as rich and evocative as ever, perfect for an ad with vintage touches.

Not sure watching Forrest Gump is really what will bring the family together this holiday, though. Shame the second season of House of Cards won't arrive for another couple months.

Print ad and credits below.


Client: Netflix

Spot: "Tree Topper"

Chief Marketing Officer: Kelly Bennett

Vice President, North America Marketing: Jerret West

Global Creative Director: Trent Good

Senior Producer: Kara Pierce

Senior Marketing Manager: Megan Imbres

Creative Marketing Manager: Crystal Ponzio

Agency: Deutsch, Los Angeles

Chief Creative Officer: Pete Favat

Group Creative Director: Gavin Lester

Senior Art Director: Gordy Sang

Senior Copywriter: Brian Siedband

Director of Integrated Production: Vic Palumbo

Producer: Rachel Seitel

Production Company: Arts & Sciences, Los Angeles

Director: Matt Aselton

Director of Photography: Corey Walter

Managing Director: Mal Ward

Executive Producer: Marc Marrie

Line Producer: Zoe Odlum

Editorial Company: Arcade Edit, Los Angeles

Editor: Geoff Hounsell

Executive Producer: Damian Stevens

Assistant Editor: Glenn Teel

Producer: Gavin Carroll

Post Facility: MPC, Santa Monica, Calif.

Colorist: Mark Gethin

Post Facility (Online): MPC, Santa Monica

Online Artist: Mark Holden

Online Assistant Artist: Adrian Leva

Producer: Abisayo Adejare

Executive Producer: Lexi Stearn

Music/Composer: Human

Sound Design: Henry Boy, New York

Audio Post: Lime Studios, Santa Monica

Mixer: Rohan Young

Assistant: Jeff Malen

Executive Producer: Jessica Locke

Shoot Location: Chicago

End Tag Treatment: Laundry, Los Angeles

Additional Deutsch Credits:

Chief Executive Officer: Mike Sheldon

Director of Account Management: Kim Getty

Account Management Credits:

Group Account Director: John McGonigle

Account Director: Christi Johnson

Account Supervisor: Michal David

Media Credits:


Director of Business Affairs: Abilino Guillermo

Business Affairs Manager: Maggie Pijanowski

Director or Broadcast Traffic: Carie Bonillo

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: December 6, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT