Trees invade cities in Kaiser Permanente ad

The urban and natural worlds fuse harmoniously in this evocative Kaiser Permanente spot from Campbell-Ewald, directed by Biscuit's Noam Murro. Huge trees dot a city's skyscape, and wildlife freely roams the plazas below, highlighting the benefits of Kaiser's push toward paperless medical records. (This is actually the director's cut of the spot. The "official" version, posted to Kaiser's YouTube page, has a voiceover and isn't as good.) The healthcare company stands to gain more than environmental brownie points from the creation of an urban jungle, too. It'll make a bundle on claims when those redwoods fall into the office buildings and motorists hit the deer.

—Posted by David Gianatasio

Previously on AdFreak:
Murro and Barrett, always on the same page



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