Tribeca Film Festival Campaign Has People Casting Colorful, Moving Avatars in AR Videos

The dancing, clapping and exercising figures can be superimposed on any setting

Photo of avatars
The new campaign features a range of digitized avatars. Tribeca Film Festival

With the Tribeca Film Festival confined to digital spaces, event organizers have landed on an outside-the-box way to keep people engaged with the idea of filmmaking.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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