Turkish Airlines Sent 3 Americans on Their First Global Journeys for Its Super Bowl Ad

'Step on Earth' aims to inspire 40% who haven't traveled abroad

Mariha Falconer of Pendleton, Ore., was one of three Americans the airline sent on an all-expenses-paid, weeks-long global odyssey. Turkish Airlines

If Americans are the world’s only citizens to have visited the moon, surely they can also make time to visit other countries right here on Earth.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."