Turns Out IHOP’s Burger Stunt Didn’t Do Much to Drive Foot Traffic

Foursquare data suggests it wasn't necessarily a smashing success

How much did that IHOb stunt really help the brand? Sources: Sixteen by Foursquare, IHOP/IHOb
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Remember IHOb? It feels like ages ago, but really the announcement only broke last week. While the news—that the International House of Pancakes was temporarily changing its name to IHOb, or the International House of Burgers—set the internet ablaze, new data from Foursquare suggests the marketing stunt didn’t drive as many customers to the brand’s various locations.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.