It was the viral success of the ALS Ice Bucket Challenge back in 2014 that first proved just how powerful social media can be for charity fundraising. Since then, many organizations have looked to mobilize people online in order to drive donations–and now Unicef is looking to raise funds for coronavirus with a new #OneLoveChallenge.
Don't miss the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience Nov. 16-19. Gain insights from leading sports figures on how they navigated a year of upsets and transformation and what's in store for the coming year. Register.