Unicef Teams Up With Bob Marley’s Family in TikTok Fundraising Drive

They've re-released "One Love," with all proceeds going to the child advocacy group

Social campaign by VaynerMedia aims to raise funds for Unicef VaynerMedia / Unicef

It was the viral success of the ALS Ice Bucket Challenge back in 2014 that first proved just how powerful social media can be for charity fundraising. Since then, many organizations have looked to mobilize people online in order to drive donations–and now Unicef is looking to raise funds for coronavirus with a new #OneLoveChallenge.

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@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.