This Unskippable PSA Illustrates How Getting Stoned Affects a Driver’s Reaction Time

'Dangerous Combinations' fights drugged driving

Concerns about "drugged driving" have prompted the Colorado Department of Transportation and Amélie Company to create an ad campaign, "Dangerous Combinations," about the dangers of driving under the influence of marijuana. 

A quick look at this data makes clear why there's a need for this kind of campaign. Drugged driving incidents have increased since Colorado decriminalized weed in 2012. 

The first ad, "Can't Skip This," uses one of those ubiquitous "Skip Ad" buttons to demonstrate how weed slows your reaction time. The ad's central conceit kinda games the system a bit, but we understand what they're trying to say. 

The second ad, "Rollover," shows a car getting rolled (and crushed) into a joint. People who watch this stoned will probably think it's hilarious.

Currently, NORML and AAA disagree on the extent to which weed impairs driving ability, but we think CDOT's doing the right thing by making people aware of potential risks. That said, they're being a tad hysterical at this stage. Pump the brakes a little bit, guys. 


Agency: Amélie Company

Creative Director: Pat Feehery

Art Director: Chelsea Anderson

Copywriter: Rachel Edwards

Retoucher: Scott Klingsoehr


Producer: Ryan Adams

Production Company: Transistor Studios David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.