Use Bing, and get chomped on by a vampire

As I've noted in regard to infomercial spoofs, you can always leave it to advertisers to seize on a cultural trend, typically six months late, and beat it to death. Or in the case of vampires, suck all the blood out. No less than Microsoft, which has been called worse things than a bloodsucker by its rivals, is playing into this with the new Bing spot above. It shows the typical vampire type guy—greasy, long hair, severely manicured goatee—about to feast on an unsuspecting fawn after she uses Bing to find a place to eat that's suitably dark for his tastes. I'm actually surprised more advertisers haven't gone vampire for the Halloween season.

—Posted by Brian Morrissey

Previously on AdFreak:
'True Blood' posters stake out new territory
Bing keeps you from being a blithering idiot

Publish date: October 28, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT