Using the Force, Big Spaceship Overhauls

New site is more visual and interactive

Headshot of Tim Nudd

Brooklyn creative agency Big Spaceship recently got a plum digital assignment—helping Lucasfilm completely overhaul "We were posed with a unique brand challenge," says Big Spaceship founder and CEO Michael Lebowitz. "How do you build a digital experience for more than three decades of fans, and for one of the most beloved, well-known and visually compelling entertainment franchises?" Well, to start with, you replace the news- and text-heavy design with a much more visual and interactive interface. The centerpiece is a growing encyclopedia of Star Wars lore—including characters, locations and other details of the movies and TV shows. There are also games, videos and blogs, as well as links to third-party content across the Web, including Facebook, YouTube and Twitter. The only downside is that the site has not yet been completely scrubbed free of any and all references to that wretch Mr. Binks. Maybe that's phase two. The new "digital ecosystem" will continue to grow and evolve in the coming months. UPDATE: In other Star Wars news, comic-book artist Ken Lashley designed a Star Wars Edition Passat for Volkswagen. It's being auctioned off at Check out more in the video below.

@nudd Tim Nudd is a former creative editor of Adweek.