The most memorable safe-driving PSAs tend to be made overseas—in Britain, Mexico, Australia. But the U.S. adds a powerful new entry to the mix with this brutal spot from The Tombras Group for the National Highway Traffic Safety Administration.
Ushering in National Distracted Driving Awareness Month, the spot is so riveting, you should stop reading now and watch it, then share it with your friends and family. It’s OK, we’ll wait.
Aimed at teens, it’s incredibly straightforward, simulating an everyday scene cut short by a distracted driver. The theme is “U drive. U text. U pay,” with the hashtag #justdrive. The police officer’s dialogue is perhaps a bit confusing—he almost doesn’t need to be there.
According to the new site distraction.gov, more than 70 percent of teens and young adults have sent or read a text while driving. The campaign aims to get teen drivers to take a pledge to refrain from texting and driving, as well as give them the tools to help raise awareness.
It’s certainly a step in the right direction. Now, please make one for adults, too.
Warning: This video is violent and may be upsetting.