Ads for water-filtering technology always get so serious with their scientific demos, putting the viewer to sleep in the process. But here's one for Pfister's Clarify faucet, with Xtract Filter Mode by GE, that actually proves to be quite amusing—by making fun of the category's typical jargony mumbo-jumbo. Fun work from Nurture Digital.
Co-branding with: General Electric
Agency/Production Co.: Nurture Digital, Culver City, Calif.
Creative Director: Nick Lange
Art Director: J.C. Molina
Copywriter/Director: Nate Smith
Producer: Val Chepurny
D.P.: Topher Osborn
Production Manager: Jazmine Rodriguez
Production Coordinator: John Sabbatelli
Location Sound Mixer: Eric Bautista
Post Supervisor: Liam White
Editor: Oscar Fernandez-Baca
Animator: David Ortuno
Engineer: Thomas Boykin
Color Correction: Deluxe, Burbank, Calif.
Colorist: Kelly Reese
Media Agency: Chango, Toronto