This Very Scientific Ad for a Water-Filtering Faucet Vows to Remove Little Jobbies From Your Wawa

Pfister gets technical

Headshot of Tim Nudd

Ads for water-filtering technology always get so serious with their scientific demos, putting the viewer to sleep in the process. But here's one for Pfister's Clarify faucet, with Xtract Filter Mode by GE, that actually proves to be quite amusing—by making fun of the category's typical jargony mumbo-jumbo. Fun work from Nurture Digital.


Client: Pfister

Co-branding with: General Electric

Agency/Production Co.: Nurture Digital, Culver City, Calif.

Creative Director: Nick Lange

Art Director: J.C. Molina

Copywriter/Director: Nate Smith

Producer: Val Chepurny

D.P.: Topher Osborn

Production Manager: Jazmine Rodriguez

Production Coordinator: John Sabbatelli

Location Sound Mixer: Eric Bautista

Post Supervisor: Liam White

Editor: Oscar Fernandez-Baca

Animator: David Ortuno

Engineer: Thomas Boykin

Color Correction: Deluxe, Burbank, Calif.

Colorist: Kelly Reese

Media Agency: Chango, Toronto

@nudd Tim Nudd is a former creative editor of Adweek.