Here Are the Keys to Inspiring Creativity in Your Teams

Creative advice from those who've been there

Video: John Tejada; Editor: Nick Gardner

Trust, latitude and a lot of patience.

These are just some of the keys to ensuring creatives maintain their edge. Recently, at our Elevate: Creativity event, we talked with Brad Jakeman, senior advisor and consultant for PepsiCo, Harry Kargman, founder and CEO of ad-tech firm Kargo and Eddie Opara, partner at design studio Pentagram, about how they inspire their teams to be relentlessly creative.

@ChrisAriens Chris Ariens is the managing editor and director of video at Adweek.