VWs not intended for pathetic hipster sheep

Here's the new Volkswagen Polo work from DDB Sydney. It presents the vehicle as a good choice for guys who aren't constantly trying to one-up each other with the latest, stupidest hipster haircuts, eyewear and silvery shoes. Instead, as a Polo owner, you can just be best friends with those people and hang out all the time. And if our hero gets really irritated with his buddies, he can employ the other well-known Polo feature—the ability to destroy everything inside it with a press of a button.

—Posted by Tim Nudd

Publish date: May 14, 2010 https://dev.adweek.com/creativity/vws-not-intended-pathetic-hipster-sheep-12679/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT