Walking-on-water viral fools foolish reporter

The video below, which has gotten more than 2 million views on YouTube since late April, shows a bunch of sporty guys in Europe running on water—supposedly pioneering a fun new pastime called "liquid mountaineering." Of course, it's fake. It's an ad for Hi-Tec water-resistant running shoes. Mostly you can tell this by all the Hi-Tec logos that appear in every shot. Unfortunately, a D.C. television reporter was convinced it was real. Check out his report after the jump. Via Gawker.

—Posted by Tim Nudd

Publish date: May 14, 2010 https://dev.adweek.com/creativity/walking-water-viral-fools-foolish-reporter-12673/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT