Weetabix Dance Routine Will Rupture Your Stuffing

Surreal cereal spot stars 9-year-old phenom

Headshot of David Griner

Get ready to pop, lock and blow up your pillows, because this new ad from British cereal brand Weetabix (and Bartle Bogle Hegarty in London) may be the strangest, most hypnotic thing you'll see this week. I'm not tremendously sure what's going on, or how Weetabix is responsible, but I do know I can learn the moves if the mood ever strikes. According to the YouTube summary, the spot features 9-year-old U.K. street-dance phenomenon Arizona Snow " 'popping,' 'locking' and 'tutting' her way through a high energy street-dance routine in her bedroom." Tut on, Arizona. Tut on. 

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
Publish date: September 13, 2011 https://dev.adweek.com/creativity/weetabix-dance-routine-will-rupture-your-stuffing-134816/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT