Wendy’s Locked Down Its Twitter Feed, Then Dropped a Breakfast Coupon for Friends Only

It's the most exclusive 3.6 million-member club in fast food

A screenshot of the locked Wendy's Twitter account
Wendy's took its Twitter account private this week as its breakfast launch nears. Wendy's

If you weren’t already following Wendy’s on Twitter, you might have to wait a bit to get behind the velvet rope with the 3.6 million of us who already were.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."