Ad of the Day

Why Burger King Is Proudly Advertising a Moldy, Disgusting Whopper

The chain's anti-preservatives pledge breaks just about every rule in advertising

A Whopper is covered in mold in a new Burger King ad
Burger King highlights "the beauty of no artificial preservatives" in its Moldy Whopper campaign. Burger King

By David Griner

February 19, 2020

There are only two eras in advertising: ads that came out before Burger King’s Moldy Whopper, and ads that came out after Burger King’s Moldy Whopper.

David Griner
@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
Recommended videos
You Might Like

The Innovation Boom That Will Power Audio Advertising in 2021

By Pandora

How 4 DTC Disruptors Use Digital Best Practices to Succeed on TV

By Amit Sharan, VP of Marketing, Tatari

The Performance Marketer’s Guide to Elevating ROI

By Nielsen

Leaders From GroupM, MediaLink and More Discuss Using AI to Better Understand and Engage Customers

By Janna Ritzcovan Synovec

{"channel":"elasticpress","title":"Recommended","post_types":["post"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":1,"until_time":"m","q":"newest","num_posts":0,"vertical":"creativity"}