Why Does Mobile Advertising Stink? Let Harrison Greenbaum Show You

Comedian riffs about dumb ads on smartphones

Mobile advertising stinks? Whoa, hold the phone, that never occurred to me before! Solve Media picks an easy though apt target to skewer in this video starring comedian Harrison Greenbaum, who riffs about annoying banner ads ("I'm trying to just live my life, and you're throwing signs in my face") and complains that mobile screens are too small for people to interact with such messages ("Who has fingers that tiny? I feel bad for that man"). You're invited to tweet your stories of bad mobile advertising using the hashtag #MobileAds. Greenbaum works hard to amuse, and mostly succeeds, much like Police Academy sound-effects guy Michael Winslow, who, in Solve's previous promo, read aloud from a children's book about the negative impact of bots' bogus clicks on Internet advertising. These clips are fine in and of themselves, but I'm not sold on Solve's proposed solution. The company wants to replace banners and Captcha boxes (where you have to reproduce often illegible words and symbols to access content) with text ads that prompt you to type in taglines instead. Sure, Captchas and banners suck, but being forced to robotically type "I'm lovin' it" seems a tad dehumanizing, and this approach just boils down to throwing a different kind of sign in my face. I don't think they've solved the problem yet.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.
Publish date: June 4, 2013 https://dev.adweek.com/creativity/why-does-mobile-advertising-stink-let-harrison-greenbaum-show-you-150005/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT