Why These 3 Hilarious Super Bowl Ads Stand the Test of Time

Top creatives mine comedy gold

Headshot of Alfred Maskeroni

The stakes are high every Super Bowl—every brand and their mother is vying for eyeballs—and there are many ways to compete for attention.

Probably the favorite way for most brands, in the end, is humor.

For another Super Bowl edition of our “Best Ads Ever” series, we asked three top creatives to name their favorite Super Bowl commercial ever, and they all came back with comedies.

These spots were beloved at the time, and remain some of the best ever made.


@maskeroni alfred.maskeroni@adweek.com Alfred Maskeroni is director of video for Adweek.
Publish date: February 3, 2017 https://dev.adweek.com/creativity/why-these-3-hilarious-super-bowl-ads-stand-the-test-of-time/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT