Why Van Damme’s ‘Epic Split’ Was the Perfect Storm for One NYC Creative Director

Erik Norin dissects Volvo Trucks and his other favorite ads

The “Epic Split” commercial for Volvo Trucks, which took the Internet by storm four years ago this November, was embraced by millions of people (86 million and counting on YouTube, to be exact). But to Erik Norin, creative director at Mother New York, it felt like it was almost made just for him.

@nudd Tim Nudd is a former creative editor of Adweek.
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