Why the World Health Organization Turned to a Virtual Influencer to Share COVID-19 Tips
CGI Instagram star Knox Frost is soliciting donations and sharing dependable advice
Virtual influencer Knox Frost has made several posts about life in quarantine, and is now supporting the World Health Organization.
Knox Frost on Instagram
Key insights:
- L.A.-based agency Influential did the campaign pro bono.
- A watchdog group has been critical of virtual influencers.
- Millennials and Gen Z can be difficult to reach.
The World Health Organization has enlisted a fake human to help with a very real challenge: how to get accurate, vetted information about COVID-19 in front of millennials and Gen Z.
