The ‘Will It Blend?’ Blender Finally Meets Its Match

Tom Dickson, the founder of hard-core Blendtec blenders and host of the brand's "Will it blend?" videos, hasn't found much he couldn't pulverize—from iPads to bottles of Old Spice. Now, though, he's found a worthy opponent—phone manufacturer Sonim's legendarily durable XP3300 Force phone. While the phone's shell and battery casing certainly took a beating, it came out a lot better than I (and probably Tom) expected. At the end, Tom says it "mostly blended," but that's pretty much hogwash. A little polish and a new battery, and that thing's as good as new. David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.