Will Taco Bell’s Big Super Bowl Reveal Be the Cheese-Engorged Quesalupa?

Like a chalupa, but cheesier

Taco Bell says it has a huge new product to announce in its Super Bowl ad, but the surprise might already be out of the bag.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.