William and Kate Boogie Down the Aisle for T-Mobile

Headshot of Tim Nudd

Prince William and Kate Middleton's wedding is just a few weeks away now, but T-Mobile has stolen a bit of the royals' thunder with this amusing video from Saatchi & Saatchi showing the bride and groom boogying their way down the aisle—much like Jill and Kevin Heinz did in their hilarious 2009 wedding video, which went super-viral. (The T-Mobile clip, posted on Friday, was already over the 3 million mark as of Sunday evening, but it has a ways to go to catch Jill and Kevin's 64 million views.) The telecom, which has been fond of viral-marketing stunts in recent years, got a some great look-alikes to play the royals—and in a real coup, they seemed to have snagged the actual Camilla Parker-Bowles. Impressive.

@nudd Tim Nudd is a former creative editor of Adweek.