With ‘Conceptual Boredom,’ an Agency Artistically Captures Life in Lockdown

Melancholy meets metaphor in M&C Saatchi's project encouraging donations to medical workers

Two creatives who work at M&C Saatchi's London office created visuals about the emotional impact of quarantine. M&C Saatchi

It’s easy for life in lockdown to feel stifling. Our lives were once full of variety, but now the days go by in an endless cycle of home working, home schooling, cooking, washing up, cleaning, and, somehow, cooking and washing up again.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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