Wix Actually Recorded an Ad Written by Adweek’s AI-Powered Super Bowl Bot

The website builder brought the clunky copy to life

A small dog standing next to curtains on a carpet
Wix turned an ad concept from Adweek's Super Bowl Bot into ... well, something. Wix

This week, we at Adweek unveiled our Super Bowl Bot, an AI-powered creative force that generates ad concepts for the Big Game and posts them to Twitter. While often featuring real brands and celebrities, the concepts are rarely what you might call “lucid,” so we didn’t think too many brands would jump at actually filming one.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.