Work It, Kitty! Cats Get Toned With Aerobics Routine From Temptations Treats

DDB fires up your feline friend

Headshot of Tim Nudd

Cats doing aerobics? DDB Chicago's amusing new video for Temptations cat treats is likely to blow up the Internet. No wonder Temptations-eating felines have the leg muscles to be able to cling so ardently to their owners. Check out the Work It Kitty website, where you can download the song ("I Don't Wanna Dance," recorded by Alex Gaudino, featuring Taboo) and learn more about the cats in the video. Ask your veterinarian if you're healthy enough for the Work It Kitty workout. Not recommended if you're on drugs, like those fools in JWT's Litter Genie spots. Credits below.


Client: Temptations Cat Treats

Agency: DDB, Chicago

Executive Vice President, Chief Creative Officer: Ewan Patterson

Senior Vice President, Executive Creative Director: Mark Gross

Vice President, Creative Director, Art Director: Wayne Robinson

Vice President, Creative Director, Copywriter: Matt Collier

Vice President, Executive Producer: Will St. Clair

Executive Digital Producer: Jon Ellis

Music Production Manager: Linda Bres

Executive Producer, Music and Integration: Eric Johnson

Production Business Manager: Scott Terry

Designer: Cody Petruk

Digital Artist, Designer: Annie Tsikretsis

Print Producer: Erica Bletsch

Art Buyer: Karen Blatchford

Production Company: Biscuit Filmworks

Director: Andreas Nilsson

Editorial Company: Beast, Chicago

Editor: John Dingfield

Telecine: Company 3, Chicago

Post Effects, Graphics: Method Studios, Chicago

Music: Ultra Records, "I Don't Wanna Dance," recorded by Alex Gaudino featuring Taboo

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@nudd Tim Nudd is a former creative editor of Adweek.