World Cup ads welcome diminutive streaker

At one end of the World Cup spectrum, we have Wieden + Kennedy's epic "Write the Future" spot for Nike, already being hailed as a classic. At the other end, there's this "Tiny Streaker" effort by ad shop 18 and Rising, promoting Freeview HD's televised coverage of the tournament. The strategy is airtight: Streakers provide "free views," after all. The little twerp's got an extremely long beard that covers his naughty bits as he runs around naked, and tries to avoid getting stepped on, during soccer matches. We never get a glimpse of his, you know, wee striker, but it's probably in the MacGruber micropenis category. Not so for Gordon Brown, apparently, judging by the recent fuss about a hung parliament.

—Posted by David Gianatasio

Publish date: May 24, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT