WTF, OMFG ads unwelcome in NYC subway

The Working Families Party in New York takes a page from the Gossip Girl playbook with these "WTF" and "OMFG" ads criticizing Mayor Bloomberg for the financial problems at the MTA. The ads were submitted to run in the subways, but of course they've been rejected for implying obscene language that riders may find "offensive, improper or in bad taste," according to the MTA. (They also look too much like real MTA posters.) Working Families can now take this Gossip Girl approach further and use the MTA's quotes against it in the next round of ads. And then they could start their own clothing line.

—Posted by Tim Nudd

Publish date: April 1, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT