Yellow Gets the Starring Role in M&M’s Super Bowl Spot

Character is abducted in the teaser

Headshot of Tim Nudd

A year after the Red M&M belted out Meat Loaf's "I'd Do Anything for Love (but I Won't Do That)," it's Yellow's turn to take the spotlight during the Super Bowl.

@nudd Tim Nudd is a former creative editor of Adweek.