Your Favorite Balls Are Back and Under More Duress in This Crazy Underwear Ad

Second spot in the series drops (ouch)

Headshot of Tim Nudd

You remember these two fellows from Clemenger BBDO's hilarious Bonds underwear ad a couple of weeks ago—the anthropomorphized testicles who suffer all manner of abuse down under, until they are comfortably cocooned by a proper-fitting pair of briefs.

Below is the second ad in the series, in which the balls—one of whom, it turns out, is named Dennis!—have further arguments with their nemesis, the brain, who subjects them to many uncomfortable, even painful situations. In the end, though, the brain comes through—and the balls sleep like babies.

A third and final spot is expected in another week or two.

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: October 22, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT