10 Reasons Internet TV Will Grow

In a letter to shareholders, Netflix CEO Reed Hastings shared ten reasons Internet TV will grow quickly over the next few years. He predicted:

Eventually, as linear TV is viewed less, the spectrum it now uses on cable and fiber will be reallocated to expanding data transmission. Satellite TV subscribers will be fewer, and mostly be in places where high-speed Internet (cable or fiber) is not available. The importance of high-speed Internet will increase.

We’ve collected his ten reasons below, a fascinating look at the way infrastructure and apps will evolve over the next few years. You should read his complete letter for more details.

Ten Reasons Internet TV Will Grow from Reed Hastings

1. The Internet will get faster, more reliable and more available
2. Smart TV sales will increase and eventually every TV will have Wifi and apps
3. Smart TV adapters (Roku, AppleTV, etc.) will get less expensive and better
4. Tablet and smartphone viewing will increase
5. Tablets and smartphones will be used as touch interfaces for Internet TV
6. Internet TV apps will rapidly improve through competition and frequent updates
7. Streaming 4k video will happen long before linear TV supports 4k video
8. Internet video advertising will be personalized and relevant
9. TV Everywhere will provide a smooth economic transition for existing networks
10. New entrants like Netflix are innovating rapidly.

Publish date: April 26, 2013 https://dev.adweek.com/digital/10-reasons-internet-tv-will-grow/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT