12 Significant Digital Marketing Stats From the Last Week

Including Jurassic World's social data

Headshot of Christopher Heine

No entertainment brand had a better weekend than Jurassic World, and we have the social stats that show why the dinosaur flick knocked it out of the park. Here are 12 intriguing data points from the last week. 

1. Jurassic World raked in nearly $524 million globally, making it the first movie to surpass a half billion dollars during its opening weekend, and social media may be helping the film soar. According to Moviepilot, the summer blockbuster added 353,000 Facebook fans last week, when it also generated 1.7 million tweets and 654,000 retweets.

2. What's more, per Moviepilot, Jurassic World's official trailer was viewed 5.8 million times last week on YouTube. In total, the action thriller's clip—watch it below—has now been seen a whopping 66 million times since it was uploaded on Nov. 25. Kudos to Universal Pictures' social team behind all of these metrics. 

3. Sixty-three percent of Snapchat's monthly users are between the ages of 13 and 24. Industry players have estimated more than 200 million people a month are using the mobile app. Check out Adweek's cover story about Snapchat CEO Evan Spiegel for this week's issue focused on the upcoming Cannes Lions International Festival of Creativity, where Spiegel will keynote. 

4. Facebook today disclosed its best-performing ads last year to Adweek, and here's a number that stuck out: Procter & Gamble's feminine-hygiene brand, Always, ran its thought-provoking #LikeAGirl campaign on the social platform and received 76 million video views, globally

5. Even though Caitlyn Jenner seemed to take the world by storm with her Vanity Fair cover, she actually rolled out her new identity over the course of weeks—from the Diane Sawyer interview on April 24 to the aforementioned cover on June 1. Such buzz has also benefited small e-commerce players around the globe. According to Terapeak, an eBay-focused insights company, the hundreds of people selling Bruce Jenner memorabilia collectively sold about $20 million worth of merchandise during those five weeks.  

6. For Father's Day, Zefr, a YouTube-focused marketing data company, conducted research about baby brands including Pampers, Gymboree, Baby Gap and Gerber. Here's the key takeaway: Pampers has accrued 200 billion views from a total of 7,000 YouTube videos since the site's inception, and that's good for No. 1 in its category.

7. Here is another intriguing finding by Zefr: 94 percent of Baby Gap's videos are created by fans—not the retail clothing company. 

8. Splash, an events marketing software maker, processed aggregated client email data to suss out the best times of day to send invitations. The New York-based company discovered that 6 a.m., 10:30 a.m. and 4:30 p.m. are the best times to pitch people with events stuff. The worst time to send invitations is after 5 p.m.

9. Foot traffic to bank branches in the U.K. dropped 6 percent last year thanks to consumers using their mobile apps and Web banking accounts more and more, according to a Guardian story yesterday.  

10. Apple Music will pay 71.5 percent of streaming revenues back to content ownersper Re/code. That percentage bests Spotify by 1.5 percentage points, according to Digital Music News.

11. YouTube created 25,000 video game pages for its new mobile and Web platform, YouTube Gaming. While you can't play games on the platform, it shows that Google wants a bigger piece of the ever-growing gaming market.  

12. Instagram is getting bigger and bigger with the foodie set. For instance, British chef Jamie Oliver has 2.9 million followers on the social app and gets superb engagement while using the #Recipeoftheday hashtag with images like this:

A photo posted by Jamie Oliver (@jamieoliver) on

@Chris_Heine Christopher Heine is a New York-based editor and writer.