12 Winning Brand Tweets That Followed the Supreme Court’s Same-Sex Marriage Ruling

Target, Jell-O, Ben & Jerry's applaud decision

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When the Supreme Court ruled this morning to legalize same-sex marriage in all states, many marketers expectedly took to Twitter to celebrate.

Brands like Mastercard, Target and Ben & Jerry's were prepared for today's news with videos and photos that were ready to tweet, while others like YouTube seemed to whip up tweets on the fly. Hillary Clinton, who is running for president, got a huge reaction to her tweet, which can only help her campaign in winning over the liberal wing of the Democratic Party. And Gap, The White House and American Airlines have swapped out their regular Twitter avatars for themed ones.

Yesterday, MasterCard posted a video telling the story of a couple who won tickets to see Gwen Stefani, the brand's spokeswoman, in celebration of Pride Month. Today, the tweet is getting a boost with Promoted Tweets around the #LoveWins and #MarriageEquality hashtags—two of the buzziest topics on Twitter right now. And Maytag is owning the #SCOTUSMarriage hashtag.

Here are 11 more tweets from brands this morning:

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.