Coffee: its effect on human productivity may be up for debate, but thanks to the (good/bad) habits of PRs and our friends across the aisle in media, it will remain the hottest beverage on the planet for the foreseeable future.
Today is National Coffee Day, which means “every day” to those who, like us, drink about four cups every 24 hours.
For social media managers, however, it’s another opportunity to promote the buzz around their brands.
Here are a few that we noticed.
1. Dunkin’ Donuts
The most obvious brand to get a lift from this trend gives us a better-than-average Vine. We can almost smell the beans. Plus: free stuff. This is why people follow brands on social in the first place…
— Dunkin’ Donuts (@DunkinDonuts) September 29, 2014
2. The New England Patriots
Dunkin’ coordinated this one well, didn’t they?
— New England Patriots (@Patriots) September 29, 2014
3. The Boston Celtics
They didn’t even stick to one sport.
— Boston Celtics (@celtics) September 29, 2014
4. Sony Electronics
…or one class of company. We have no idea what sort of deal these two brands established, but we like this one.
— Sony Electronics USA (@SonyElectronics) September 29, 2014
Of course this had to happen. Nice design…
— Keurig (@Keurig) September 29, 2014
6. Krispy Kreme
Very simple one here: free stuff. Nothing else needed (though we would love to see a coffee cup fit to go with that box of 2,400 donuts).
— krispykreme (@krispykreme) September 29, 2014
Does the “overnight coffee challenge” involve drinking coffee and staying up overnight? We might have to take Thermos up on that during Advertising Week.
— Thermos (@Thermos) September 29, 2014
8. The History Channel
Every holiday doubles as an educational opportunity. (And tea just doesn’t do it on a Monday morning.)
— HISTORY (@HISTORY) September 29, 2014
9. Quaker Oats
Some brands skipped the visuals for emojis and all-too-true sentiments. (For the record, fellow dog people, our puppy would never sleep through the grinding of the beans.)
— QuakerOats (@Quaker) September 29, 2014
Here’s a clever one from your requisite “brand whose products have absolutely nothing to do with the event in question”:
— Nissan (@NissanUSA) September 29, 2014
11. Sierra Club
Someone scored good placements for green-minded coffee clients.
— Sierra Club (@sierraclub) September 29, 2014
12. Think Progress
On the flip side, someone had to go negative.
— ThinkProgress (@thinkprogress) September 29, 2014
…and someone had to go Charmin. We were waiting for this one.
— Charmin (@Charmin) September 29, 2014
Moving further away from the product itself…
— AT&T (@ATT) September 29, 2014
Not that coffee has to be paired with understated folk rock, but the two make such a natural pair…
— Spotify USA (@SpotifyUSA) September 29, 2014
16. Bath & Body Works
And one good smell deserves another as well, doesn’t it?
— Bath & Body Works (@LUVBBW) September 29, 2014
17. Museum of Modern Art
Stirred…not shaken. Please. That would be messy.
— Museum of Modern Art (@MuseumModernArt) September 29, 2014
This is the only science-centric entry on the list (not that we think of chemistry or coffee when we think of Staples):
— Staples US (@Staples) September 29, 2014
Not really a brand, but this one did have us thinking of the third season that never was…
— Rotten Tomatoes (@RottenTomatoes) September 29, 2014
This is a band. Or was a band. At any rate: coffee.
What, you thought Coffee Day would be immune to petty party politics? We envy your naivete.
Notice anyone missing from this list? That’s right: Starbucks.
As our friends at PR News reminded us this morning, Starbucks didn’t really even need to bother promoting itself on a day it may as well have invented (partly because it chose today to launch its first global ad campaign).
Now pardon us while we get another cup.