REPORT: Facebook Seeks $1M Apiece For Four Daily Video Ads This Summer

While Facebook users may see the video ads the social network is reportedly working on as a distraction, the company sees them as a potential $4 million-per-day opportunity, according to a report in Ad Age.

While Facebook users may see the video ads the social network is reportedly working on as a distraction, the company sees them as a potential $4 million-per-day opportunity, according to a report in Ad Age.

Three executives briefed on the product told Ad Age that although the format of the video ads has not yet been finalized, the social network is selling four daily summer slots set to launch in June or July, aimed at women and men over 30 and under 30, respectively.

According to Ad Age, the video ads will be limited to 15 seconds, and users will see a maximum of three per day, likely in an auto-play format and in a video player that expands beyond the News Feed.

Readers: Do you think video ads would be successful on Facebook?

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david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: April 16, 2013 https://dev.adweek.com/digital/1m-four-daily-video-ads/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT