2.2 Billion People Use Facebook, Instagram, WhatsApp or Messenger Every Day

Facebook reported $17.652 billion in revenue for the third quarter of 2019, up 29%

Facebook averaged 1.62 billion daily active users in September beer5020/iStock

Facebook said during its third-quarter earnings call Wednesday that about 2.2 billion people currently use its family of applications—Facebook, Instagram, WhatsApp and Messenger— on a daily basis, up from 2.1 billion in the second quarter of 2019.

On a monthly basis, those totals are 2.8 billion and 2.7 billion, respectively.

Chief financial officer David Wehner said during his opening remarks that Facebook’s daily active users averaged 1.62 billion in September, up 9% year-over-year, led by growth in India, Indonesia and the Philippines.

Facebook

Meanwhile, the social network averaged 2.45 billion monthly active users as of Sept. 30, up 8% versus the year-ago period, with Wehner saying, “We were pleased with the growth trends in all regions, including the U.S. and Canada.”

Facebook

Facebook reported $17.652 billion in revenue for the third quarter of 2019, up 29% year-over-year, with advertising accounting for the bulk of that figure, at $17.383 billion.

Mobile advertising revenue made up approximately 94% of total advertising revenue during the period, compared with 92% in the third quarter of 2018.

Facebook

Facebook reported net income of $6.091 billion for the quarter, up 19% versus the prior-year period.

Facebook

Wehner said during his opening remarks that ad impressions served across Facebook’s services were up 37% year-over-year, and the average price per ad was down 6%, attributing impression growth primarily to ads on Facebook News Feed, Instagram Stories and Instagram feed.

He added, “The year-over-year decline in average price per ad was primarily driven by the ongoing mix shift toward geographies and Stories ads, which monetize at lower rates.”

Facebook’s total headcount was 43,030 as of Sept. 30, up 28% compared with the same date last year.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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