Facebook Set for Kickoff of 2015 Copa América Chile

Facebook has donned its soccer kit for 2015 Copa América Chile, which kicks off Thursday (June 11) and runs through July 4.

Facebook has donned its soccer kit for 2015 Copa América Chile, which kicks off Thursday (June 11) and runs through July 4.

The social network created a Copa América trending experience, where users can find tournament-related status updates, photos and videos from fans, athletes, teams and media.

The following participating clubs also have Facebook pages:

Facebook also created a sticker pack for the soccer tournament, available for download via its Sticker Store in Facebook Messenger or here.


Felipe Kozlowski, who handles sports partnerships in Latin America for Facebook, discussed the 2015 Copa América Chile “dream team” in a Facebook Media blog post:

If the starting 11 were based on Facebook likes of the players’ official, verified pages, we would see a colorful and very talented group of players from across Latin America:

Justo Villar of Paraguay would be in goal, with a back four of David Luiz, Rafael Márquez, Javier Mascherano and Diego Godín. The midfield would star Willian Borges, Juan Cuadrado and James Rodríguez, and the squad’s starting forwards would be Leo Messi, Neymar and Alexis Sánchez. Mexico’s Miguel Herrera would land the coaching job.

Kozlowski also analyzed Facebook’s fandom map:

Leo Messi is the most popular player in 13 out of 20 countries, including his home country of Argentina, as well as Venezuela, Ecuador, Paraguay and all of Central America save for Costa Rica, where James Rodríguez has the most likes.

Unsurprisingly, Neymar dominates in Brazil, Alexis Sánchez is most-liked in Chile, Paolo Guerrero is the most popular player in Peru, James Rodríguez is adored by his fellow Colombians and Edinson Cavani is the most-liked player in Uruguay.


Soccer fans: Do you plan to interact on Facebook during 2015 Copa América Chile?

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: June 11, 2015 https://dev.adweek.com/digital/2015-copa-america-chile/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT