Here’s How Facebook Brought You Closer to the 2015 World Series

The Kansas City Royals won the 2015 World Series, and Facebook was in on all of the action.

The Kansas City Royals won the 2015 World Series, and Facebook was in on all of the action.

Rob Shaw and Devi Mahadevia, who work on strategic partner development, sports media content for the social network, offered highlights of Facebook’s involvement in a Facebook Media blog post.

Major League Baseball designed custom team frames for the Royals and runner-up New York Mets, working with the same Facebook product team that was behind the new mobile Timeline features the social network introduced last month.

Fans of the respective ball clubs were able to create temporary profile pictures and set expiration dates to revert back to their current profile pictures, just as they can with similar initiatives with the National Basketball Association and select college football teams.


Facebook also worked with World Series broadcaster Fox Sports on live video chats with Hall of Famer Frank Thomas, former All-Star Raúl Ibañez and MLB on Fox host Kevin Burkhardt.

MLB Network used Facebook’s recently introduced Signal content discovery and curation tool to determine which players were attracting the most attention on the social network and to create a heat map depicting pockets of fandom across the U.S.

During game three of the World Series, baseball journalists including Joe Posnanski of NBC Sports, Will Leitch of Sports on Earth and Joe Sheehan of Sports Illustrated provided live commentary on their Facebook pages.

And while the result may have been tragedy for Mets fans, they were able to enjoy comedy on Facebook from die-hard fans and legendary comedians Jim Breuer and Jerry Seinfeld.

Readers: Did you interact on Facebook during the 2015 World Series? David Cohen is editor of Adweek's Social Pro Daily.