Holiday shopping has become a long tail affair for consumers and businesses alike. With the influence of Black Friday spreading into earlier weeks and months, marketers are starting their campaigns sooner and sooner. During this creep, it’s possible that marketers may be forgetting about the truly creepiest holiday of all: Halloween.
An infographic from influencer marketing platform The Shelf examined just how much consumers love Halloween.
When it comes to spending, consumers will likely spend $8.4 billion this year, which is a $1.5 billion increase compared to last year. All-in-all, 171 million Americans are expected to take part in Halloween this year, spending $3.1 billion on costumes, $2.5 billion on candy and $2.4 billion on seasonal decorations.
During consumers’ lengthy planning and shopping sessions, they use social media at every turn. The infographic showed 72 percent of smartphone shoppers research items before purchasing them, 40 percent of Pinterest users plan Halloween months in advance and 40 percent of people said they made a purchase online after seeing a product used by influencers on Vine, Twitter, Instagram and YouTube.
There are many ways to engage consumers during their Halloween-planning process, from direct product placements to influencer campaigns, to retargeting efforts and incorporating user-generated content into your Halloween strategy. For more detailed tips and advice for strengthening your Halloween campaign, view the infographic below.